Gideon MicDare

How to Make Money With Affiliate Marketing in Nigeria

Affiliate marketing has become one of the most popular ways to make money online, but what is it exactly? and how can you make money from Affiliate Marketing in Nigeria? 

Simply put, it is a method of making an income by which you advertise other people’s products and services. 

Each time a sale is made through your affiliate link either on your blog or your social media profile, you are paid a commission. 

There is a lot of money to be made from affiliate marketing, which is why it’s important to get it right.

affiliate marketing in nigeria

Let’s Get Started

Most affiliate marketers start off by using an affiliate program, for example, jumia affiliate marketing program or one of the best affiliate programs in nigeria; expertnaire. 
But before you dive straight into being an affiliate marketer, there are a lot of things which should be taken into consideration. 
In order to be successful at affiliate marketing it’s important to have a good idea of how to create and maintain a website, understand how search engine optimisation works and have a good working knowledge of social media and social media marketing. 
Staying up to date on all of these topics is the absolute key to ensuring that your new affiliate marketing business venture doesn’t end up going nowhere.

Does Affiliate Marketing in Nigeria Work?

If you have been searching through the web for methods of making money online, you have probably come across more than just a few which appear to be quite dubious. 
When it comes to making money from the internet, there are many methods advertised as being sure-fire, quick ways to make money when in reality, they are nothing but a scam. 
So, if you’re wondering whether or not affiliate marketing actually works, I won’t blame you. The good news is, yes – affiliate marketing absolutely works as a genuine way to make your income online in Nigeria. 

Who Benefits From Affiliate Marketing?

You may be wondering who else affiliate marketing is beneficial to other than yourself, of course, affiliate marketing has some great advantages for a number of other people. 
This includes both businesses who are looking to sell their products and services online and the customers who are looking for the items that you promote. 
Affiliate marketing is a popular choice among business owners who are looking to advertise their products, as it is hugely cost-effective since they do not need to pay to display the advertisement on your page, but rather only pay when a sale is made. 
When it comes to customers, affiliate marketers can make it easier for them to find the products and services that they need.

Choosing a Niche – What Should You Promote?

Choosing which products and/or services to promote is one of the most important tasks faced by new affiliate marketers. 
With so many different products out there, choosing one which you think will be the most profitable can often be very confusing and seeming difficult.
Many affiliate marketers make the mistake of choosing a product that sells well, but they have little knowledge of it. 
Although choosing a product that sells well is a good step, but it’s important to take a step back and think about how much you actually know about the niche and whether or not you are interested enough in it to promote it to others successfully. 
Do you really want to spend the rest of your life selling products that you have little to no interest in? 
The most successful affiliate marketers are those who promote products that they love, as they find it easier to dedicate the time and effort to promote them.

Every Niche Has a Market

When starting out as an affiliate marketer, it’s important to understand that every single niche has a market, there is always the potential to hit it big. 
It’s not about the niche that you choose, it’s about how well you reach out to your target audience and promote the products and services of the businesses which you are affiliated with!
With this in mind, it’s a good idea to make a list of the kind of things that you are interested in. 
For example, if you are a huge fan of beauty, you might be interested in setting up an affiliate site that promotes makeup and other beauty products. Or, if you’re a die-hard gamer, why not set up an affiliate site that promotes products related to your favourite game? 
If you are interested in the products that you sell, you will be able to write more compelling descriptions of products and explain them better to potential customers.

Cheap or Pricey?

One of the biggest questions which new affiliate marketers face is whether they should promote products that are expensive or go for a cheaper products that more customers will be attracted to buy. 

A big mistake is to think that advertising cheap products are going to earn you more money as an affiliate marketer. 

Although you may well get more sales when you promote affordable, cut-price products, it’s important to remember that as an affiliate marketer, you will earn a percentage of the price of the item which sells. 

Therefore, if you promote products that have a larger monetary value, you will earn a larger amount of commission per sale. 
For example, you promote luxury cars. By advertising a car priced at $10,000 with a 10% commission rate, you will earn $1,000 per sale. 

Compare this to advertising an item priced at $10 with the same commission rate – you would need to make 1,000 sales before you earn the same amount. 

So promoting a cheap product is not an answer.

Very Important – Go With What You Know

Choosing a niche is a hugely important part of becoming an affiliate marketer, but in general, many new affiliate marketers make this process a lot harder than it should be. 

As mentioned above, going with what you know is the best option for becoming an affiliate marketer. 

If you’re already using the internet to talk about things that you enjoy, for example, if you are a blogger, have a YouTube channel or have a social media page that discusses your niche or product, tying your affiliate marketing venture in with this is a great way to get started.
If you’re unsure, make a list that includes a variety of things that you’re interested in – what you enjoy doing in your spare time, and other things that you are knowledgeable and skilled about.
Do people always come to you for financial advice? Why not market financial products? If you’re struggling to come up with a niche, look around you and the answer will be there.

Get Set Up – Your Affiliate Website

Once you have decided which products and/or services you are going to promote as an affiliate marketer, it’s time to get your advertisements out there on the web. 

In order to do this, you will need to set up a website/blog or social media page.

The majority of affiliate marketers start off with a blog since the majority of affiliate programs will provide HTML codes for the advertisements which you will be displayed to your users.

Choosing a Domain Name

These days, setting up a website for the purpose of affiliate marketing is easy. Before you set up your website, however, it’s important to come up with a good domain name by which your site will be known. 

When choosing a domain name for an affiliate site, it’s important to choose one which is easy to remember, pronounce, and spell. 

Your domain name should also reflect the type of items that you are promoting on the site.

For example, if you are creating an affiliate site to promote online drones, you could choose something like “topdrones” or “bestdrones“. 

This not only makes it easy for your visitors to quickly determine what the site is about, but it is also relevant, easy to remember, spell and pronounce, and good for SEO.
Coming up with a domain name can be trickier than you think, especially when there are limited domain names available with dot com (.com). 

When choosing a domain name it is always important to go for .com rather than any other top-level domain. 

This is because not only do many people still assume that it is only .com that is available, it’s also easier to remember, harder to confuse your site with others and opens up your site to global visits from search engine results.

Setting Up Your Website

Once you have chosen your domain name, it’s time to set up your websiteIt’s vital that this stage is given a huge amount of thought, planning and effort as after all, it is your website where your affiliate ads will be displayed.
To get the best results from your site, it needs to be not only appealing to visitors but also easy to navigate and quick to load. 

You may also want to speak with an experienced, professional web designer about getting your site up and running. 

For many affiliate marketers, it’s a good idea to pay a professional to design and set up your website, as they will have a good idea of the types of web designs which are the best for affiliate marketing and also how to design your website in such a way that it is beneficial for search engine optimization.

Setting Up and Optimizing Your Ads

Now that you have chosen a domain name and have designed your website it’s time to get to the fun part. 

By now, you will have chosen the type of products that you would like to advertise in order to make money. 

Once you have signed up to your chosen affiliate program and have been approved to advertise on their behalf, it’s time to get down to business.
The majority of affiliate programs will provide you with pre-designed and pre-approved advertisements which you can then use on your affiliate site. 

These are usually easy to place directly onto your site via the use of a HTML code or affiliate links which you will simply need to copy and paste into your site

Many programs will provide a range of advertisement types, including banner ads of all different sizes, pop-up ads, text ads and more. 

The ones which you choose will depend on the design of your website and how you plan to promote the product or service.
However, simply placing an ad on your site is not enough to effectively promote it. When buying a product, customers like to know as much information possible about not only the product or service which they are considering but also about the business or brand. 

For this reason, it’s important to write product descriptions for the items which you promote. 

A good affiliate marketing site will have a different page for each product that they promote with a compelling and interesting description that encourages the reader to buy. 

The more informative, the better!

Search Engine Optimization

Optimizing your affiliate site for search engine crawlers is extremely important in order for your new business venture to be a success. 

For example, if you’re promoting women’s clothing, you will want your site to show up as high as possible in Google’s search results when a user types women’s clothing into the search bar and hits go. 

Because of this, search engine optimization should be a top priority.
If you have never done any SEO before and are not very knowledgeable on the subject, it may be a good idea to get in touch with an SEO professional or a digital marketing company to help you out.

Where and How to Promote Your Site

Even when you’re practicing all the right SEO techniques, you really don’t want to leave it up to chance that users stumble across your site when searching on Google. 

It’s important to remember that it can take a while for new websites to reach the top of Google search results even with good SEO, therefore you will need to turn to a range of different digital marketing techniques in order to best promote your site.
  • Video Marketing
I mention video marketing first, because it has turned to one of the most popular way to promote a whole range of different things online. 

The best thing about video marketing is that it can be done on popular platforms such as YouTube and also tied into social media marketing in order to attract more people to your affiliate site and encourage them to buy the products which you have advertised. 
A great way to use video marketing is through the use of video reviews. 

If possible, it can be a great idea to purchase the products that you are promoting yourself, and create an informative, engaging video review that users will love to watch. Of course, it has to be a positive review! 

You can then display a link to your website or the page on your site where the product is listed to let interested users know where they can purchase it. 

Although this may not be feasible for some affiliate marketers, it’s definitely worth doing if you can.
  • Social Media Marketing

With almost everybody in the world signing up to at least one of the main social media networks, it makes absolute sense that your new affiliate site should have a presence on social media. 

You can do this by either posting links to your website and its pages on your personal social media profile and encouraging your friends and followers to share it with the users who follow them or even setting up a dedicated page on Instagram which you will use purely to promote your affiliate site.

Using social media massively increases your audience and gives you access to members of your target audience who may not know about your site. 

It’s also a great way to engage with the people who are buying products through your site too – comments sections and direct messages can be used to answer questions or simply engage and get involved with your target market.

The affiliate program which you are promoting may also provide links which are suitable for social  media updates, giving you the option to post them on sites such as Facebook, Twitter, Pinterest and Instagram as well as your affiliate site.

  • Email Marketing

This is because email is one of the most-used mail services in the world today and a well-thought out, interesting email can be a great way to encourage customers to shop. 

However, there are a lot of different things which should be taken into consideration when you decide to use email for affiliate marketing. 
One of the main concerns which you should have is that of spam and junk mail. 

Everyday, anybody with an email address gets at least one spam mail in their inbox and although this does tend to go to a dedicated inbox, many miss the filter. 

Because of this, email users tend to dismiss most emails that don’t catch their eye immediately when they look at the subject line, so make sure that your subject line is different from that of every other email marketer out there.

Along with this, the issue of privacy is also one which should be considered when you use email marketing in order to promote your affiliate site. 

You should only ever send emails to pre-approved email addresses, which have been added to a mailing list with consent.

  • Content Marketing

Last but certainly not least, content marketing is a hugely powerful way of promoting your affiliate site. 

Content is king on the internet and good content both on and off your website can be an ideal way to keep it updated, attract new customers and promote your affiliate products. 

Be Recognized – Building a Brand

Although you may not be selling products that are of your own brand, it’s important that you build a good brand name for yourself as an affiliate marketer. 

Your brand is how others will identify you as a standalone business from the brands which you are promoting and is hugely important in ensuring that you build up your own client base and are recognized.

Achieving a Passive Income With Affiliate Marketing

Achieving a passive income from your affiliate site could take 6 months or more. 

With all the work that you need to do in order to build a successful affiliate marketing business, along with the continuous commitment that needs to be made in order to earn as much as possible by promoting other people’s products. 

It can take a long time before you can finally sit back and relax whilst the money rolls in.


Achieving success as an affiliate marketer is definitely not something that you can achieve overnight and if anybody tells you that it is, they are telling you a lie. 

Affiliate marketing is certainly no ‘get-rich-quick’ scheme, however it can definitely make you rich if you’re prepared to put in the effort and make a commitment to building and developing a successful brand.

A successful affiliate marketer will understand that there is much more to making money from promoting other people’s products than simply setting up a website and displaying advertisements on it. 

In order to really excel and become the go-to site for customers looking to buy the kind of products and/or services that you promote, it’s absolutely essential to build a strong brand image and reach out to your customers through a whole range of marketing tools, for example video, email and social media marketing as mentioned earlier.

Now, it’s up to you to take all this information and use it to take the first steps towards becoming a successful affiliate marketer and eventually earning that passive income that you’ve always dreamed of.
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