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Home » Blog » Pay-Per-Click Advertising » Why Google Is the Best Online Advertising Medium For Small Businesses

Why Google Is the Best Online Advertising Medium For Small Businesses

In this article, we are focusing on Pay Per Click Advertising; the best advertising medium you can use to drive web traffic to your website and generate more sales fast.

What Does Pay Per Click Advertising Mean?

It is an advertising strategy that is easy to understand. PPC advertising model is where advertisers pay the publishers only when viewers click their ad. This strategy is used by Search Engines like Google and Bing.

Every day 5.6 billion searches is done on Google alone. This results in 80% of internet traffic. (SEE ALSO: What Is PPC & How Does It Work?)

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How to Use Pay Per Click Marketing in Your Small Business

To reach as many potential clients as possible, it is extremely important to place your websites on these search engines, but for people to see and click your website, it should be viewed at the top of the Google or Bing search list. 

The lower your rank, the smaller the chance your website will be clicked because most internet users only reach up to the third page of a search engine. 

The lower your rank, the smaller the chance your website will be clicked

In Pay Per Click advertising, you have to pay to always be visible on the internet. 

You can target the most searched keywords or key phrases about your website or niche and the best rankings are obtained by the highest bidder. 

The greatest advantage is that there is no upfront cost and you pay only after a visitor clicks your link. That’s why it is called “Pay Per Click”.

Pay Per Click Advertising Gives You Global Reach

Millions of people all around the globe click on PPC ad campaigns every day.

The online business world is flourishing and makes it possible for an ad by virtually anybody on the planet to be seen online in any part of the world.

The PPC Advertising campaign is the leading growth sphere in online marketing.

With Pay Per Click Advertising can draw clients’ attention in a split second. 

The customary SEO (search engine optimization) takes weeks or even months to produce results while “Pay Per Click” advertising can draw clients’ attention in a split second. 

That happens because this progressive ad campaign can be positioned on any website and viewed by many potential customers online, anywhere and anytime. 

The only challenge is placing the ads properly on the right websites that would invite possible customers to try a particular product or service.

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Well Targeted Pay Per Click Ads Convert To Sales Fast

The right customers can be attracted to your site by a well-targeted “Pay Per Click” advertising campaign in a short period and in return, you start making money through your website/sales page 

We can target the right people willing to do business with us by targeting the right search phrases. 

This is the most profitable way of promoting certain goods or services, helping you to monitor the customers who visit your site and know what they are searching for and ultimately buying.

PPC advertising campaigns can be managed 24 hours a day, 7 days a week through the means of the internet. 

This lets you improve the campaign strategy and efficiently react to the activities of both customers and competitors. 

Being able to do these things helps you to constantly increase your Return On Investment (R.O.I.). The idea is to keep honing your campaign down so you get the best possible bang for your buck.

As always, anytime you start a new Pay Per Click Campaign you will want to start small until you find out what works through testing.

Do you still have any doubts? With the right training, you can start using “Pay Per Click” right away and be in profit. 

As always, anytime you start a new Pay Per Click Campaign you will want to start small until you find out what works through testing.

PPC Advertising is Easy and Quick; However, you need to develop a plan or strategy tailored for success. 

The quest to get the first position has driven the cost per click of some generic keywords to over $25, yes, the use of general keywords looks good because of the high number of searches. 

The challenge is that most searchers using general keywords like dog food or sports cars are not buyers, they are information seekers, this is why it is better to always use long-tail keywords in your ads.

Most searchers using general keywords like dog food or sports cars are not buyers, they are information seekers, this is why it is better to always use long-tail keywords in your ads.

The potential customers that are searching general keywords want to get to know about the subject. But you can also profit from these visitors by using specific landing pages that are tailored to the keyword phrase, so you can collect their emails and start remarketing to them through the email marketing.

Your landing page should take into account your keyword and your business goal. Yes, you have to have a goal to succeed. Your landing page or website should introduce your visitor to your goal i.e. sales page or sign up page etc. 

Use Keyword Research Tools

Keyword research is about finding out what words are being used by searchers on the internet to locate products and services in your industry.

You can be an expert in your field but using industry-standard words as keywords may not yield the results you want in your pay per click campaign.

You can be an expert in your field but using industry-standard words as keywords may not yield the results you want in your pay per click campaign.

Use the keyword tools to find out what words you should use in your advertising to attract potential customers to your landing page. 

These are free tools you can use for your keyword research;

  1. Google Keyword Planner
  2. Ubersuggest

There are many tools on the internet but those two tools are my favourites.

Understand that the internet is a dynamic and changing audience because of cultural, geographical and language differences across the World Wide Net.

Keyword research can help you locate people looking for your services. People that are not using the standard terms or buzz words in your industry. People that have related interests that don’t know your service exists.

Return to your keyword list and research it, add to it and thin it out. Get rid of useless phrases with low returns on investment. Find new keywords by adding to existing keywords.

ALSO READ: How to Start the ClickFunnels One Funnel Away Challenge 

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Conclusion

Creating and maintaining a successful advertising campaign doesn’t have to take up too much time. You can use online tools that help to automate the process and make it easy to make money online using PPC advertising.

You can also use an advertising agency to set up your campaign while you focus on other areas of your business.

Please, be sure to leave a comment below and share this article with friends on all your social media platform.

What is your highest bid on google ad? 

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