When you’re building your business’s website, you want to ensure that it’s attractive, informative, and offers an accurate representation of your brand.
All of these features can be challenging to integrate, though – especially if you’ve never built a website before. Ultimately, you should build a site that facilitates the growth of your business, and there are a few ways to accomplish this.
1. Built With Customers in Mind
There are many ways to get your site in front of prospective customers, but the importance of search engine optimization shouldn’t be overlooked. SEO utilizes targeted keywords to boost your ranking in search results and thus increase traffic to your site.
More traffic means more conversions – which in business refers to your marketing efforts succeeding in prompting a desired action – and more conversions mean more growth.
Improving your SEO is one of the top ways to increase your website’s visibility. Every bit of optimization that you can do, from page titles to keyword use, helps your page rank higher. You can also add more strategies such as email marketing and social media use.
To further optimize your conversion rate, you can integrate your Enterprise Resource Planning (ERP) system with your Customer Relationship Management (CRM) platform. According to statistics, the average eCommerce conversion rate is between 2% and 3% – but you can do better.
Your ERP is integral to managing daily business activities, and your CRM is essential to communicating with clients. Integrating the two can ensure that you provide optimal service to customers while effectively managing your business’s cash flow and other important details.
When your website is designed to work with these tools, it can make operations smoother and streamline the workflow of your team. Rather than constantly toggling between multiple platforms, you can see every piece of information in a single, accessible place. This can help improve the overall performance of your site, too.
2. Branded for Customer Visibility
Making your website discoverable is just one part of leveraging it for growth. You also need to invest in its branding and ensure that its aesthetic is appealing to visitors. Inviting graphics and colorful design will create a more user-friendly experience for your visitors, and it will also help establish imagery that’s clearly associated with your business.
Another integral part of your business’s imagery is its logo. No matter what kind of services or products you provide, crafting an identifiable logo is a key element of your company’s branding and success. Your logo is often the first impression that prospective customers get when they visit your site, and it’s also integral to setting your brand apart from the competition.
You can hire a graphic designer to create a logo, or if you want to find a more budget-friendly option, you can use an online logo creator. A tool like this allows you to design a logo that’s professional, appealing, and creative. All you need to do is choose a unique style, create an icon, and select the fonts and colors you want to use.
3. Make Your Online Presence Memorable
As a business owner, it’s essential that you create a website that fuels growth and facilitates conversions. It might not be easy to create a strategy and execute this, though, if you’re not sure where to start.
Developing a brand for your company is the first step, and ensuring that your CRM and ERP systems are integrated can be helpful, too. Seal the deal with a logo that’s memorable and engaging so that your customers are incentivized to engage with your brand.
In the modern world, your website is your business’s front door. Keep these tips and suggestions in mind as you develop your website to suit your business’s needs.
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