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Pay-Per-Click Advertising: What Is PPC & How Does It Work?

With so much going on with the internet today it can be difficult to keep up. You may know a little bit about Pay Per Click Advert or PPC but looking to learn more.

This article is intended to help you fill in the gaps, learn how it works and learn whether you or your company should take advantage of this type of advertising. 

pay per click advert

What is Pay-Per-Click Advertising?

Pay Per Click advertising also known as PPC is a great way to get visitors when you need traffic and you need it right now.  

But it’s risky: With poor management, you can spend a fortune, generate many visits and end up with nothing to show for it. But it is also an effective way to drive traffic to your website. 

I think it’s safe to say that everyone on a computer has probably used the Google Search Engine and you have probably seen pay per click advert. 

You simply type in a query into the search box and “poof” is like magic, the page fills up with relevant information about what you just typed in. 

As someone that uses Google, you couldn’t be happier. Everything that you were looking for is just a click away. 

Here is where the lesson starts. Let’s say someone is getting married and needs to find a photographer so they type in the word “wedding photographer” into the Google search box. A new page will load and you will be looking at what is called “organic” links or websites listed down the middle of the page.

You will also see links on the top with the text “Ad” in front of it, that is what is called “paid advertising” or “sponsored ads” or “pay per click by google”. 

The power of PPC is that anyone in a matter of hours can be advertising on the first page of Google using paid advertising. This is not the case with “organic method” websites. 

The power of PPC is that anyone in a matter of hours can be advertising on the first page of Google using paid advertising. This is not the case with the “organic method”.

Organic strategies can take months and sometimes even years to get on the first page. In essence, you are paying your way onto the first page of Google when you use “pay per click ads”.

Search Engine Optimization and article submissions are other forms of driving traffic to your website. It is a form of marketing with major benefits. 

How Does It Work?

That brings me to the next point. Who pays and how does that all work? Well, the person who is responsible for placing that ad is the one paying.

Every time someone decides to click on your ad, you (the advertiser) will pay for that click. 

The only time you will pay is when someone clicks on your ads and they are taken to your website. 

Let’s say no one clicks on your ad then you pay nothing. The only time you will pay is when someone clicks on your ad and they are taken to your website. 

You are essentially paying a small price to ensure visitors to your website, so make sure you have a killer website or good funnels that closes the deal for you! 

Google is not the only place that you can do paid advertising. There are other search engines like Bing that also offer the same advertising opportunity. 

Facebook, Instagram and YouTube are also great places to run a paid advertising.

The Benefit of Pay Per Click Advert

PPC is a great way to get more traffic to your site, generate interest in your site from day one and talk about any particular event. 

It’s fast, flexible and measurable, if managed well it will deliver a great return on investment. It is one of the most common and popular forms of search engine advertising. 

It’s fast, flexible and measurable, if managed well it will deliver a great return on investment. It is one of the most common and popular forms of search engine advertising. 

This leads a great many people to invest in PPC advertising campaigns. It is a service operated by major search engines that guarantees top search engine rankings depending on how much you bid per keyword. 

It has immediate results which are highly controllable and measurable. Pay Per Click Advert is a crucial part of internet marketing. 

  • It provides increased traffic in a short period.
  • PPC is a potential and cost-effective form of advertising even to small business owners. 
  • It can be implemented fast and has an immediate response time.
  • Pay Per Click Advertising is an effective way of driving relevant traffic to your website quickly.

The Downside of Pay Per Click 

While Pay Per Click Advertising seems like a good idea, there is also a big risk for PPC fraud. This happens when one person clicks your link over and over again and you have to pay for each click.

As mention earlier, it’s risky:, with poor management, you can spend a fortune, generate many visits and end up with nothing to show for it.

Conclusion

Pay Per Click is growing in its popularity, but the most important advice I could provide is to educate yourself. You now know the basics, the difference between “organic” and “paid” and where to find them.

 You also understand that you can bypass the challenges of website SEO (search engine optimization) and pay to get on the first page of any search query. 

This is just the first step, don’t make the mistake of jumping into PPC too quickly, that is how you will lose serious advertising dollars. 

Learn the skills necessary to maximize your ads dollar and increase your sales accordingly. CLICK HERE if you need to run an ad but want a professional marketer to do it for you.

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