Gideon MicDare

What is Social Media Marketing?

People from all walks of life are seeing the potential of the internet as a business platform so they are joining the bandwagon. In this article, I discussed what is social media marketing and how social marketer can help you generate more sales through social media platforms.

The problem is that so many of these people have little to NO knowledge about marketing their businesses online. 

So if you’re one of these people who are beginners when it comes to social media marketing, please read on. I am going to teach you the basics of social media marketing and how it is done.

What is Social Media Marketing?

In the simplest of terms, it’s an internet marketing strategy that leverages the influence and power of sites like Facebook, Instagram, Tiktok, YouTube etc. to build traffic towards a website as well as build such a website’s online reputation. 

So if you’re posting a link to your website on Facebook or tweeting it on Twitter or making a video on YouTube about your business, you are basically doing social media marketing.

As of the time of writing this article, Facebook has over 2 billion registered users worldwide. It is the only site to ever achieve this kind of number. 

facebook logo

And that is for Facebook alone. What if you add to this number the users of other notable social sites like Tiktok, Instagram, YouTube, LinkedIn etc.

These are the reasons why as a business owner you should never underestimate the power of social media. You should use it for as long and as often as you can. Yes, it can be very time-consuming but it’s totally worth it. 

If you play your cards right, you can easily drive thousands of web traffic to your website using only social media. Thousands of business owners are doing it on a daily basis. If they can, then you can as well.

READ ALSO: How to Create a Free Landing Page for Affiliate Marketing

Benefits of Social Media Marketing

Large companies like Apple, Microsoft, Tesla and other businesses use these sites for marketing purposes. If businesses have their own Facebook page they can easily promote their products and services, this is why some business owners hire social marketer to handle their social media pages. 

When people see that company’s page they will become fans of that page and refer other people to see them on Facebook. 

Marketing on Instagram is pretty much the same as Facebook. Companies that use Instagram will post on their account for any new products or services that they just released so their customer can go to their website to place orders.


Do not lose sight of the main reason why these sites exist. They were created as communication platforms, places where people can have conversations and have discussions.

With that said, the majority of your time on these sites should be spent on talking to and communicating with other users. A conversation is a two-way process. So talk, reply, send a message, answer a message, leave a comment, etc. 

In short, communicate as often as you can with the other users but once you noticed you are getting too addicted to your social media platform, it is advisable to hire a social marketer / social media agency to handle your account so you can focus on the other aspect. I hope this answered your question of what is social media marketing?

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